Hi there — I’m a graphic designer with 10+ years of experience crafting bold, intentional design across digital and print. This portfolio is a collection of work that blends strategy, storytelling, and style.
I specialize in bringing brands to life through thoughtful design across digital, social, and print. My skill set spans social media graphics, photo manipulation, brand evolution and guardianship, email design, art direction, prop sourcing, styling, layout design, light video editing and animation, event branding, and cross-platform advertising. Below, you’ll find a deeper look at the roles I’ve held and the impact I’ve made.
Vitamix
July 2022 – Present
I joined Vitamix in July 2022 as Senior Digital Designer, where I lead the creative development of branded digital content across Vitamix.com, email marketing, social media, and paid advertising. My role spans everything from campaign ideation to content execution, with a strong focus on social-first and performance-driven design.
One of my key responsibilities includes leading the planning and art direction for quarterly recipe photo shoots—developing visual concepts, shot lists, and moodboards to ensure high-quality, on-brand content. I also serve as the lead designer for paid social campaigns, creating visually compelling assets that support a wide range of monthly promotions across Instagram, TikTok, and other platforms.
In addition, I collaborate closely with the email marketing manager to design and build engaging weekly emails that highlight new recipes, promotions, and brand content—reaching an audience of over 900,000 subscribers.
I mentored and supervised a design intern over the course of a year, offering guidance on project execution and professional development.
Sherwin Williams
March 2020 – May 2022
As Digital Designer, I concepted and created a wide range of digital assets tailored for social media platforms including Instagram, Pinterest, Facebook, and Twitter. Deliverables spanned static imagery, animated GIFs, and short-form video content, all optimized for platform performance and visual storytelling.
I worked closely with copywriters and internal teams to develop cohesive, high-engagement content—always looking for ways to push creative boundaries and strengthen brand connection. In addition to design, I served as the lead stylist for all internal photo shoots, managing everything from production schedules and storyboarding to prop sourcing and day-of art direction. My approach balanced creative vision with cost-effective solutions, ensuring each shoot met both brand standards and budget requirements.
Hinkley
March 2018 – March 2020
I joined Hinkley, a luxury lighting company, as a Graphic Designer, where I took full ownership of their biannual product catalogs and national print advertising. Distributed to over 1,000 showrooms, interior designers, and influencers across the U.S., these catalogs were true end-to-end projects—I managed every stage from layout and design to press checks and vendor coordination.
In addition, I created print advertisements for high-profile publications such as ELLE Decor, Furniture Lighting & Decor, and Veranda. During my time at Hinkley, I began expanding into digital and social design, taking initiative to grow the company’s Pinterest presence—resulting in a 51% increase in followers within a year.
I also collaborated closely with the Marketing Communications Manager to develop digital ads for lifestyle publications like Domino Magazine and helped curate user-generated content for Hinkley’s Instagram. Working alongside an in-house developer, I designed and built promotional email campaigns to support product launches and seasonal initiatives.
I supported and guided junior designers through regular feedback, collaborative reviews, and knowledge sharing.