I support a wide range of creative needs for Vitamix.com—everything from wireframing new landing pages to designing promotional banners and assets. Whether it’s a major homepage takeover for a campaign launch or quick-turn updates for the web team, I help ensure the site stays fresh, on-brand, and aligned with marketing goals.
Vitamix Mother's Day Sale Homepage: directed header video; provided image assets and supported overall page hierarchy and visual direction
Vitamix Email/SMS Sign Up Window
Desktop Promo Banner: design promotional banners for website sales and campaigns—selecting brand-aligned imagery, integrating marketing copy, and optimizing for all screen sizes and specs.
Desktop Promo Banner: design promotional banners for website sales and campaigns—selecting brand-aligned imagery, integrating marketing copy, and optimizing for all screen sizes and specs.
Vitamix Mother’s Day 2025
Concepted and developed the creative direction for a Mother’s Day homepage video, centered on preparing a meal for mom using three new recipes. Designed the narrative to highlight the versatility of the Vitamix machine through quick-hit, visually engaging clips that brought each dish to life while showcasing the product’s capabilities.
Filming: House Studio | Editing: Faction Pictures
Food Styling: Katy Hale | Set Styling: Ann Marie Elaban